White-label e-commerce copy

The silent partner your
clients never see.

Fable writes conversion-focused Shopify copy for agencies and freelancers: product descriptions, email campaigns, homepage copy. All delivered under your brand.

See pricing
How it works

Brief us. We write.
You deliver.

01

You sign up

Choose your plan and get instant access to our briefing template. Takes five minutes to set up.

02

You brief the job

Fill in a short form for each deliverable: product details, brand voice, audience. No calls required.

03

We write it

Polished, on-brand copy lands in your shared folder within 48 hours, ready to deliver as your own.

04

You keep the margin

You charge your client, we stay invisible. A typical Growth plan earns you £450/month in pure margin.

Pricing

Transparent, flat monthly rates.

No per-word fees. No revision limits. No surprises.

Starter
£250/mo
Suggested resell: £500/mo
  • 20 product descriptions per month
  • 2 email campaigns per month
  • 48-hour turnaround
  • Unlimited revisions
  • Your branding, always
Most popular
Growth
£450/mo
Suggested resell: £900/mo
  • 40 product descriptions per month
  • Weekly email campaign
  • 1 homepage or landing page refresh per month
  • Dedicated briefing doc per client
  • 48-hour turnaround
  • Unlimited revisions
  • Your branding, always
Scale
£750/mo
Suggested resell: £1,500/mo
  • 100 product descriptions per month
  • Bi-weekly email campaigns
  • 3 homepage or landing page refreshes per month
  • Quarterly store copy audit
  • Dedicated briefing doc per client
  • Priority 24-hour turnaround
  • Unlimited revisions
  • Your branding, always
Why it works

Built for agencies who bill more
than they build.

The numbers behind the model.

£450
Margin on Growth plan
48h
Standard turnaround
100%
White-labelled
0
Client calls for you

"I was already doing the client relationship and the strategy. I just didn't want to be writing product descriptions at 11pm. Fable handles everything, my client has no idea, and I am making double the margin I was before."

Laura M., Freelance Shopify Consultant, Manchester

"The copy quality is genuinely better than what I was writing myself. We added three new clients in a month because we could actually say yes to content briefs without panicking."

Dan K., E-commerce Agency Owner, London

Common questions.

Do my clients ever find out about Fable?

Never. Every deliverable is stripped of any Fable branding. Your clients receive work as if it came directly from you.

What if I need a revision?

Unlimited revisions are included on every plan. Flag the change and it is turned around within 24 hours.

Can I manage multiple clients on one account?

Yes. Each client gets a separate briefing doc and delivery folder. There is no limit on how many clients you can run through one Fable subscription.

What types of copy do you write?

Product descriptions, email campaigns, homepage copy, collection page copy, about pages, landing pages, and meta descriptions. If it lives on a Shopify store or in an email, we write it.

How do I pay?

We invoice monthly via bank transfer. You will receive a professional invoice at the start of each month. No card details, no subscriptions, no surprises.

Can I start with a free sample?

Yes. Get in touch with a brief product description and we will turn around a sample within 48 hours so you can see the quality before committing.

Ready to add copy to your offer?

Get in touch and we will send a free sample within 48 hours.